Downloads aren't people. I'm Dr Ayesha Taylor-Camara — an audience insights specialist with 8 years helping media companies, brands and creators understand the people on the other side of their content.
Ex BBC, Audible & Paramount · PhD in media · Author of The Thinking Space
The Creator Stage · The Podcast Show London 2026
Why your podcast isn't making money yet
For 8 years I've helped media companies, brands and creators understand their audiences — uncovering the value media plays in people's lives. My work spans the BBC, Audible and Paramount, and I hold a PhD in media. As a lecturer at City St George's, University of London, I taught 400+ undergraduate and postgraduate students about media audiences, marketing analytics and digital consumers.
My argument is simple: your reach isn't your value. Who is in your audience — their composition, their trust, their capacity to act — is what unlocks commercial opportunity. Size tells you how many people are in the room. It tells you nothing about who they are or what they're worth.
In audience insight across global media companies
In media — where academic theory meets industry practice
Students taught at City St George's, University of London
Where academic media theory meets industry practice. Deep dives on audiences, trust, value and the future of media — for the people who make it and the people who back it.
A compositional read of your audience — who they are, why they show up, and what that's worth commercially. I'm on a mission to help micro and nano podcast creators make their first £10K by understanding the value of the audience they already have.
✳ Join the first cohort of podcasters who've already signed up.
A compositional deep-dive into your audience — who's really in your room, what they're worth, and which commercial route fits.
For podcast creators Learn more →Keynotes and panels on audience value, trust and the future of media — grounded in data, delivered with energy.
The Podcast Show London · The Creator Stage Enquire →Guest lectures on media audiences, marketing analytics and digital consumers — 400+ students taught at City St George's.
Universities & education Enquire →Hands-on sessions using my frameworks to help teams and creators understand audience composition and commercial value.
Teams & creator communities Enquire →Understand who your audience really is — and how to turn that understanding into content and income. From The Thinking Space.
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